Korean Skincare News Wrap-up: Feb. 23 – March 1, 2025
Skin1004 Partners with Major Beauty Retailers Across Europe
Skin1004 is expanding into major European stores to grow its market presence. According to Ezy Economy reporter Kwon Min Ji, the brand currently has products in at least 800 dm drogerie markt stores and in several countries across the continent; including Italy, Bulgaria, and Slovenia.1 Skin1004 is also working with many other retailers in the various countries to cement brand presence and fully connect with K-beauty lovers there.
APL Beats Out Aekyung for #3 Beauty Pick
APL is now one of the top three beauty companies — along with LG H&H and Amorepacific, thanks to its innovation and focus on beauty devices. A recent eToday article reveals that the company’s year-on-year sales and profits hit record highs with increased rates of 38% and 17.7% respectively. Most of the new growth comes from overseas markets like the United States and China. APL’s main product, the medicube AGE-R Booster Pro, saw a big increase in sales both at home and abroad.2
The Age-R Booster Pro is a highly-awarded beauty device that offers a 6-in-1 total care solution for the everyday beauty consumer. Its four main settings are the booster, air shot, derma shot, and microcurrent modes. Additional functions include the sonic vibration and 5-color LED treatments.3
Amorepacific Brands Sulwhasoo & Aestuara Launch New Products
Sulwhasoo is now offering a new luxury skincare product called Ultimate S Cream. It features Sulwhasoo’s trademark ingredient Ginseng Berry SR ™, which is promoted as a powerful anti-aging ingredient. The cream promises to improve skin elasticity and texture, reduce fine lines, and increase smoothness after the first four week of use.4 The design of the packaging is inspired by traditional Korean moon jars, and the product is refillable, making it more sustainable. You can find the Ultimate S Cream at Sulwhasoo stores and the Global Amore Mall.
AESTURA’s newest product is a sun cream for sensitive skin. The Derma UV365 Vita C Radiant Moisture Sunscreen boasts an anti-aging defense and contains ceramide and vitamin C to improve the skin barrier and keep the skin moist. The sun cream is available at the Global Amore Mall and Olive Young.
SU:M37° Reveals New Spray Serum
LG Household & Health Care’s brand SU:M37° has introduced their Secret Pore Ceramide Bubble Spray Serum. It has three layers that combine to help keep your skin moist, firm, and smooth. The spray uses natural ingredients and special fermentation technology to strengthen the skin barrier and manage pores. The packaging is eco-friendly, and the product is made with 93% natural ingredients.
Wrap-up
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