Korean Skincare News Wrap-up: Jan. 26 – Feb. 1, 2025
Knock-off Korean Skincare?
In a recent news article, Chosun Biz reports that copycat K-beauty products are popping up all over TikTok and Instagram. These fakes look almost the same and cost about the same as the real ones. Sly counterfeiters slightly change brand names or use similar trademarks, making it hard for foreigners to tell the difference. Popular brands like Laneige, Sulwhasoo, as well as less-recognized brands are all affected, showing how serious the counterfeit problem has become for K-beauty.
Chosun Biz notes that when consumers who believe they are buying genuine products become inevitably dissatisfied by the quality and results of the knock-offs, it damages the actual brand’s reputation in a way that is difficult to fully repair. 1
Slowchaga by Bhab
At the close of January, Bhab released their latest product: Slow Chaga Water Fit Sun Cream. Bhab’s slowchaga line features the Siberia Chaga mushroom, which is considered one of the best medicinal fungi around. 2
The Water Fit Suncream is described as a “clean and gentle” formula. It features a double UV block technology with oil and water UV filters. Bhab’s suncream works to revitalize, hydrate, brighten, and firm your skin.
Slowchaga is Bhab’s first line of vegan skincare products. Apart from the Siberian Chaga, the company incorporates kombucha fermentation using green tea extracts; a process completed using a cold brew technique to preset active ingredients. Bhab is a self-proclaimed cruelty-free brand.3
ISOI Refresh Lip Sleeping Mask
You’ve heard of the craze around the Laneige lip sleeping mask. Well, ISOI has just launched its proverbial horse into the race.4 The Refresh mask aims to moisten lips by peeling away dead cells and adding nourishment to skin. It contains various active ingredients; including: damascus rose flower oil, shea butter, and hyaluronic acid.5
Wrap-up
Well, that’s all for now. If you found this post interesting, please share the link or pin the photo below. Safe shopping, and see you next week!
Disclaimer: This post is not sponsored and does not use affiliate links.
