Korean skincare companies are making their presence felt in the global beauty market. Among those trending at the top is Beauty of Joseon (BOJ)1, which promotes itself as a cruelty-free, inclusive brand inspired by conventional Korean medicinal practices collectively known as ‘hanbang.’ Their products are a blend of “clean, innovative formulas” and “centuries-old traditions handed down from the Joseon Dynasty.” Built on tried and tested methods, Beauty of Joseon promises to “bring transformation to your skincare routine.”
In this article, we take a closer look at exactly what goes into a Beauty of Joseon product and highlight some of their most popular items. By the end, you will have all the info you need to decide whether this brand is worth your time.
Key Ingredients
BOJ products are mostly made up of a variety of natural herbs and extracts. There are five specific products that contain animal by-products like honey; however, the company states that apart from these items, everything can be considered vegan (i.e. animal-friendly). The lists below outline all of BOJ’s key ingredients and highlights their benefits.
Traditional (Hanbang) Herbs
- Ginseng extract and ginseng root water – anti-photoaging, anti-wrinkle, heals wounds, reduces inflammation 2
- Green plum water – improves elasticity and moisturizes by facilitating metabolism and improving blood circulation 3
- Green tea leaf water – boasts antioxidant properties that help to prevent acne and reduce signs of aging4
- Propolis – smooths wrinkles and combats the negative effects of free radicals; lightens, moisturizes, and reduces signs of fatigue5
- Prunus mume flower water – smoothens and moisturizes1
- Rice bran water – anti-aging, hydrating
Other Natural Ingredients
- Alpha-arbutin
- Apricot
- Camelia
- Centella asiatica
- Honey
- Mugwort
- Niacinamide
- Red bean
- Retinol
- Rice milk
- Snail mucin
- Vitamin C
Trending Products
Among BOJ’s products, there are a few that beauty lovers are especially interested in.
Dynasty Cream
The Dynasty Cream is the first BOJ product to be introduced to the market. It is primarily made with rice bran water and is promoted as a hydrating and nourishing. The Dynasty Cream has great reviews and comes highly recommended by its users. This day and night cream is ideal for those with dry skin but can be applied to all skin types as a final step of a skincare routine.
Revive Eye Serum
Designed to remove dark circles and reduce wrinkles, BOJ’s eye cream relies on retinal to improve skin tone and texture. Ginseng is the second key component of the reviving serum that helps to improve hydration. BOJ boasts that their Revive Eye Serum is “11 times more effective” than competing anti-aging products.
Sunscreen Stick
BOJ’s Matte Sun Stick regulates skin oils and protects from harmful UV rays (SPF 50+). It’s key mug wort component works as a skin-soothing agent that is combined with vitamins A and C to keep skin healthy and well-nourished. For effective results, BOJ recommends that you apply the sunscreen stick once every 2-3 hours.
Bonus Info (FAQs)
Did we miss something? Here is some additional info that may come in handy.
Price Point
BOJ’s Korean skincare products can cost anywhere from 13 to 48 USD for a single item. Bundled products range from 27 to 68 USD. Prices may decrease throughout special holidays and other promotional events.
Transparency
- Cruelty free – all products are cruelty free and produced without animal testing.
- Fragrance free – all products are fragrance free except the Pine Grove body wash, cream, and perfume; and, the Ginseng Cleansing Oil which contains natural fragrances.
- Non-vegan products – apart from five items, all BOJ products are animal-friendly. The exceptions are the Glow Serum: Propolis + Niacinamide, Revive Serum: Ginseng + Snail Mucin, Dynasty Cream, Ground Rice and Honey Glow Mask, and Red Bean Water Gel. These products may contain honey, propolis, snail mucin, and peptide.
- Longevity – BOJ products can stored up to three years but should be used within 12 months of opening.
n.b. Transparency information is provided in accordance with information shared on the Beauty of Joseon Official Website.
BOJ Skin Test
BOJ invites prospective customers to try their Skin Quiz to find the most compatible offerings. The test takes only a minute or two to complete and results are sent once you enter your email address.
Wrap-up
If you’ve come this far, you should have all the information you need to decide whether the BOJ brand appeals to you. If you’ve used BOJ products before, leave a note in the comments and let us know how it went. Also, if you found this post interesting, please share the link or pin the photo below.
Here’s to healthy skin!
Disclaimer: This post is not sponsored and does not use affiliate links.
