Korean Skincare News Wrap-up: March 2-15, 2025
Sephora Welcomes Biodance
Biodance, a skincare brand, is expanding in the US by joining Sephora. Since February, Biodance products have become available in about 400 Sephora stores and online. The brand offers popular items like the Bio Collagen Real Deep Mask, varioua other masks, toner pads, and creams. Biodance’s entry into Sephora highlights its strong product quality and marketing strategy. The brand aims to reach more U.S. consumers and boost K-beauty globally.
SomeByMi Partners With Ulta
Korean skincare brand SomeByMi is increasing its U.S. presence by collaborating with Ulta, a major beauty retailer with 1,400 stores. SomeByMi’s popular products, like the ‘Miracle Line’ and ‘Retinol Line’, will now be available in Ulta locations across the nation. This move follows their success on platforms like TikTok and Amazon. Brand representatives also plan to connect with U.S. customers directly through its participation in the upcoming K-beauty city tour.
Ulta also partnered with Anua recently. Read about it here.
K-Beauty World City Tour
Landing International is hosting a ‘K-Beauty World City Tour’ to promote Korean beauty brands in five major US cities. The tour began with Los Angeles in early March, followed by Austin, Texas. Landing International is also expected to participate in the exclusive ‘Revolve Festival’ next month and at Lollapalooza on 31st July. Landing International’s ‘K-Beauty World City Tour’ is geared toward beauty influencers, makeup artists, and fans alike. Brand leaders hope the events will increase interest in Koran beauty products, expanding global awareness.
Wrap-up
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